News for 'Building Brand'

Analysts flag caution on Mamaearth IPO: Here's why

Analysts flag caution on Mamaearth IPO: Here's why

Rediff.com8 Nov 2023

Beauty and Personal Care (BPC) e-retailer Honasa Consumer's initial public offering (IPO) has failed to find backing from analysts due to the company's weak financial track record and expensive valuation. T Manish, research analyst at Samco Securities suggests avoiding the IPO as the company's financial performance does not inspire confidence. "The profit has been inconsistent and advertising and marketing expenses are incredibly high at around 40 per cent of the revenues.

The world's best brands

The world's best brands

Rediff.com30 Jul 2004

Byju's Spectacular Meltdown

Byju's Spectacular Meltdown

Rediff.com7 Mar 2024

The edtech major promised a learning revolution, offering hope to millions of under-educated youth. Now, those dreams are shattered, observes Devangshu Datta.

Jeep To Drive Petrol Options For India

Jeep To Drive Petrol Options For India

Rediff.com26 Sep 2023

The iconic brand is considering petrol powertrains for its entire Indian portfolio, which includes the Jeep Compass, Meridian, Grand Cherokee and Wrangler.

Now, A Pro Govinda League!

Now, A Pro Govinda League!

Rediff.com2 Sep 2023

Glimpses from the first Pro Govinda League.

How Tata Motors has used birds in its aggressive branding exercise

How Tata Motors has used birds in its aggressive branding exercise

Rediff.com17 Feb 2020

Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.

Heeramandi Review: Romance, Revenge, Rebellion

Heeramandi Review: Romance, Revenge, Rebellion

Rediff.com1 May 2024

Heeramandi, a passion project that took off after years in development and planning, mirrors Sanjay Leela Bhansali's film-making's finest and frustrating features, observes Sukanya Verma.

Swachh Bharat Not A Game Changer

Swachh Bharat Not A Game Changer

Rediff.com2 Apr 2024

If we as citizens, do not take ownership of public places, public facilities and public conveniences, Swachh Bharat will remain just a hollow slogan, notes Biswajit Dasgupta.

The brands Bollywood won't promote

The brands Bollywood won't promote

Rediff.com22 Jun 2017

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.

Brand Airtel heads to Africa

Brand Airtel heads to Africa

Rediff.com1 Apr 2010

Bharti Airtel is counting on its "endearing" brand to build on its acquisition of Zain Telecom's African operations. In addition, it aims to do what Indian companies are getting increasingly known for: Reduce costs.

From Modi to Owaisi: Meet the 10 key figures shaping electoral discourse

From Modi to Owaisi: Meet the 10 key figures shaping electoral discourse

Rediff.com18 Mar 2024

Seeking a third straight term, Modi is not just looking to stamp his electoral dominance on India but also chasing history with another consecutive victory equalling first prime minister Jawaharlal Nehru's record.

Hero MotoCorp losing rural 2-wheeler market share to other companies

Hero MotoCorp losing rural 2-wheeler market share to other companies

Rediff.com29 Feb 2024

Hero MotoCorp, India's largest two-wheeler maker, has seen a decline in its market share in rural areas since 2018, losing ground to major competitors such as TVS Motor Company, Bajaj Auto, and Honda Motorcycle & Scooter India (HMSI), according to data from JATO Dynamics reviewed by Business Standard. Hero's share of rural two-wheeler sales in India has dropped from 40.4 per cent in 2018 to 33.3 per cent in 2023. In contrast, Bajaj's share increased from 12.7 per cent in 2018 to 13.9 per cent, HMSI's from 21.8 per cent to 22.2 per cent, and TVS' from 15.5 per cent to 17.8 per cent. Suzuki Motorcycle India has also seen its share rise from 1.7 per cent to 2.5 per cent.

Will 2Bme b the brand 4 U?

Will 2Bme b the brand 4 U?

Rediff.com30 Sep 2018

Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.

Videocon's new brand building campaign

Videocon's new brand building campaign

Rediff.com11 Dec 2007

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

Grant Bradburn named Pakistan Head Coach

Grant Bradburn named Pakistan Head Coach

Rediff.com13 May 2023

Kiwi Bradburn served as the Head Coach of the side during the recently-concluded home series against New Zealand on consultancy basis. He is well-versed about the strengths and challenges of the national side having previously served as the fielding coach from 2018 till 2020 before he moved to the National Cricket Academy to work on development of coaches.

Who Will Lead Their Teams to Glory?

Who Will Lead Their Teams to Glory?

Rediff.com22 Mar 2024

Let's delve into the world of IPL 2024 and meet the captains who are ready to leave their mark on cricket's biggest stage.

World Cup: Toilets at main nets being built overnight: HCA races against time

World Cup: Toilets at main nets being built overnight: HCA races against time

Rediff.com27 Sep 2023

A toilet being built adjacent to the main nets of the Rajiv Gandhi Cricket Stadium at the eleventh hour, new spectator seats yet to be fully installed less than 48 hours left for Pakistan's opening World Cup warm-up fixture but Hyderabad Cricket Association officials are still promising "they will get there".

Meta hires ex-Tata CLiQ CEO Vikas Purohit to head global biz

Meta hires ex-Tata CLiQ CEO Vikas Purohit to head global biz

Rediff.com9 Jan 2023

Social media platform Meta has appointed Vikas Purohit as Director of Global Business Group in India to lead the strategy and delivery of the charter that is focused on the country's leading advertisers and agency partners, the company said on Monday. Purohit will report to Arun Srinivas, director and head of ads business for Meta in India, it said in a statement. "I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India's economic growth, and building the digital advertising ecosystem of the country," Srinivas said.

Why Panasonic is keen to leverage the Anchor brand

Why Panasonic is keen to leverage the Anchor brand

Rediff.com8 Mar 2019

The Anchor and Panasonic connection is a blend of legacy and quality and there really is no question of substituting one for the other. Panasonic is banking on Anchor's familiarity and widespread recall, to push its way ahead in the premium, automation-aided home appliances and accessories market.

BSE plans museum, brand book

BSE plans museum, brand book

Rediff.com4 Dec 2006

The Bombay Stock Exchange, Asia's oldest financial institution, is exploring a novel concept to increase the employee involvement and knowledge base of its employees.

10 most influential cars brands in India

10 most influential cars brands in India

Rediff.com16 Sep 2015

Maruti Suzuki remains India's most influential auto brand.

Of cricket and cars: MRF test drives a new brand

Of cricket and cars: MRF test drives a new brand

Rediff.com20 Sep 2017

MRF test drives a new, more luxurious, brand.

Future of Reliance belongs to Akash, Isha, Anant, and...: Ambani

Future of Reliance belongs to Akash, Isha, Anant, and...: Ambani

Rediff.com28 Dec 2023

Having created businesses ranging from world's largest single-location oil refining complex to nation's largest mobile network operators in just few years, billionaire Mukesh Ambani says his group Reliance Industries Ltd will never be complacent and will grow to be among the top 10 business conglomerates of the world. Addressing employees on Reliance Family Day - the birthday of the group's founder Dhirubhai Ambani, he said Reliance is now aiming to consolidate a place among global leaders in digital data platforms and AI adoption. "Today, the domestic and global environments for business are changing very fast.

Israeli firm wants to build guns for India

Israeli firm wants to build guns for India

Rediff.com18 Dec 2020

Will the low cost Israeli Athos gun scuttle India's ATAGS gun?

Why Ola, Snapdeal shut brands they chased and bought

Why Ola, Snapdeal shut brands they chased and bought

Rediff.com18 Aug 2016

'Shape up or ship out' message has been loud and clear across the new-age companies in the stressed market conditions

Why You Must Visit This Mumbai Landmark

Why You Must Visit This Mumbai Landmark

Rediff.com4 Mar 2024

Mumbai's Church of St John the Evangelist or Afghan Church looks today as good as it did 158 years ago.

Hrithik Roshan's 10 Whistle-Worthy Entries

Hrithik Roshan's 10 Whistle-Worthy Entries

Rediff.com10 Jan 2024

Believe it or not, our desi Greek God is all of 50 today. Celebrating Bollywood's golden star with 10 of his coolest introduction scenes.

Meta expands WhatsApp payments service in India

Meta expands WhatsApp payments service in India

Rediff.com20 Sep 2023

WhatsApp on Wednesday announced the expansion of its payments service in India to make it easier for people transacting with businesses to pay for purchases directly in the chat, with a choice of UPI apps, including rival digital payment options, as well as credit and debit cards. Meta founder and CEO Mark Zuckerberg asserted that India is leading the world in people and businesses embracing messaging. WhatsApp said it is working with partners Razorpay and PayU "to make paying for something as simple as sending a message", as the Meta-owned platform unveiled a host of new features to woo businesses in India's booming commerce market.

 Accounting regulator pushes for 50 Indian brands

Accounting regulator pushes for 50 Indian brands

Rediff.com25 Mar 2010

The country's accounting sector regulator has set a target to build 50 global brands based out of India in three years.

What drives brands to up the ante on ads?

What drives brands to up the ante on ads?

Rediff.com22 May 2017

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out

How to finance brand building

How to finance brand building

Rediff.com6 Dec 2005

Parliament security breach serious issue, avoid squabbling over it: Modi

Parliament security breach serious issue, avoid squabbling over it: Modi

Rediff.com17 Dec 2023

The gravity of the incident which happened in Parliament should not be underestimated, the prime minister said

How paint makers plan to tackle slowdown

How paint makers plan to tackle slowdown

Rediff.com20 Feb 2024

Berger Paints, the country's second-largest decorative paint maker, continued to outperform its peers and gain market share in the 2023-24 (FY24) October-December quarter (third quarter, or Q3). The company posted a consolidated revenue growth of 7 per cent compared to the year-ago quarter, surpassing Asian Paints (5.4 per cent) and Kansai Nerolac Paints (5.7 per cent).

What happened in Ayodhya on the eve of consecration

What happened in Ayodhya on the eve of consecration

Rediff.com21 Jan 2024

Invitees to the 'pran pratishtha' consecration ceremony at the Ram temple started arriving Sunday in Ayodhya -- once a sleepy town now resplendent with new infrastructure and gripped by heightened religious fervour on the eve of a seminal event in India's political and religious history.

Govt plans to make India self-reliant in edible oils

Govt plans to make India self-reliant in edible oils

Rediff.com1 Feb 2024

The government will formulate a strategy to make India self-reliant in edible oils by boosting domestic output of oilseeds and launch a comprehensive programme to support dairy farmers, Finance Minister Nirmala Sitharaman announced on Thursday. India imports a large quantity of edible oils to meet the domestic demand. During the 2022-23 marketing year (November-October), the country imported nearly 165 lakh tonnes of cooking oils, valuing a whopping Rs 1.38 lakh crore.

Go digital for good brand building

Go digital for good brand building

Rediff.com18 Apr 2011

Currently, India has roughly 81 million active internet users (6.9 per cent penetration), who spend approximately 15.7 hours per week online.

Brand Modi is suffering from over-exposure

Brand Modi is suffering from over-exposure

Rediff.com5 May 2021

Just as the superstars of Indian cricket only play IPL and international fixtures and ignore the Ranji and Mushtaq Ali trophies in domestic cricket, Narendra Modi should play a very limited role in state assembly elections, argues Sudhir Bisht.

HUL Bets On Health And Wellbeing Market

HUL Bets On Health And Wellbeing Market

Rediff.com20 Apr 2023

HUL believes that post Covid, the awareness about health and wellbeing and selfcare, has exploded and there is a mindset change from health as absence of disease, to health as a part of lifestyle.

Only A Security Breach?

Only A Security Breach?

Rediff.com18 Dec 2023

Amidst the investigation into the security breach in Parliament -- which I emphasise, should be done -- let us not forget the grievances raised (this is, of course, assuming the protestors were there to put the spotlight on said grievances and not for any other purpose). For questionable laws, unemployment, Manipur, authoritarianism; all these are contemporary worries among sections of the public, points Shyam G Menon.

HUL's growth checkout: Navigating the low-volume aisle in Q3 FY24

HUL's growth checkout: Navigating the low-volume aisle in Q3 FY24

Rediff.com18 Dec 2023

There is no near-term respite for the country's largest fast-moving consumer goods maker, Hindustan Unilever (HUL), which is facing multiple challenges on the growth front. With demand showing no signs of improvement, especially in the rural segment, the October-December quarter (Q3) of 2023-24 (FY24) is likely to be similar to the previous quarter, with volume growth in the low single digits. The stock, which is down 7 per cent over the past year compared to the 11 per cent jump for the S&P BSE Sensex, could underperform the benchmark in the near term as well.